The high quality of public health improves not only healthy life expectancy, but also the productivity of labor. of health devices are sizzling Vinflunine Tartrate issues. Several studies evaluate the potential customers of medical interventions,1,2 economic performance of innovative systems in health care,3 or Health technology assessment in chosen European countries. In order to implement innovative technologies in practice, it is becoming extremely important to be cost conscious and effective as well as to know and follow fresh guidelines in health care.4 Many studies have proved that there is a relation between health and the economic development of countries.5C9 Improved public health prospects to healthy life expectancy, which is then reflected in increased quality and productivity of labor. It is therefore vital to invest in the health of operating people in order to prolong their active existence and accomplish better health. This expense may also decrease long term costs of treating individuals suffering from preventable diseases. The healthier the individual people are, the more and longer they are able to be in the labor market. Approximately one in four currently used people (23.5%) suffers from a chronic condition, which limits them in performing their daily activities. It is the more so in latter phases of their lives when their participation in the labor market is definitely markedly lower.10 Moreover, there is an increased incidence of multiple diseases (comorbidity) at higher age. As a result, the pressure on health systems and sociable Vinflunine Tartrate care structures in terms of demand for care raises. In the context of this development, the problem of purchases Vinflunine Tartrate in the medical device market as a part of health care becomes more significant. Medical products are irreplaceable in diagnostics, prevention, monitoring, and medical treatment of diseases and in increasing the quality of existence of individuals having a health problem.11 Variability and innovativeness of this industry significantly contribute to an increase in the quality and efficiency of health care. The aim of this contribution is definitely to analyze PQBP3 and specify the current scenario in the medical device market, its potential advantages and weaknesses in the context of topical economic and demographic development. Research methods The following methods are used in the issue: retrospective analysis (of demographic data, data related to the growth of medical device market), organized interviews with specialists, and analysis of external environment. External analysis focuses on the surrounding environment, aims at the opportunities, threats, as well as other factors that may influence the future strategy of this market. This analysis specifies political, economic, social, and technological factors (consequently, it is also called PEST analysis). Vinflunine Tartrate The individual factors are arranged according to their importance as for the expected future state of the market. The analysis of political factors monitors laws, restrictions, and conditions significant for the future development of the market, including legislation, political stability, tax policy, and integration policy. Among the most important economic factors are gross home product (GDP), interest Vinflunine Tartrate rate, or inflation. These factors specify the overall performance of the market. Social factors are important, in particular, for companies involved in selling products to the end consumer. In this area, it is critical to understand demographic stratification, life-style, income, and religious issues. Technological changes may all of a sudden and dramatically influence the whole market. Among the monitored factors are authorities support to research and development (R&D), general technological level, fresh discoveries, and inventions. The analyses of the external environment served as the basis for forming the.